“Superfreakonomics” by Steven D. Levitt & Stephen J. Dubner (2009)

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superfreak“Many of life’s decisions are hard.”

There are many questions in this life that still need an answer. We can turn to all manner of scientists and assorted experts to give us some of the answers, but sometimes the right answers are much harder to find than we may first think. It may be that we’re looking in all the wrong places, and applying the wrong rules. In some of those cases, it might be time to bring in the economists.

Superfreakonomics is the sequel to the popular Freakonomics, written by journalist Stephen Dubner and rogue economist Steven Levitt. Instead of looking at money and banking, the area you’d expect economists to deal primarily in, these guys tackle apply the rules of economics to everything else and see what they can come up with. The argument is, of course, that we might be getting the wrong answers because we’ve been asking the wrong questions.

This book covers such diverse topics as prostitution, global warming, altruism and whaling, exploring each with a strange, sideways glance and seeing what we can learn from one industry about another. Dubner and Levitt explain why a prostitute is like a shopping mall Santa, whether drunk driving is safer than drunk walking, how to track down suicide bombers using their bank accounts, how we can engineer the oceans to stop hurricanes, what Al Gore and volcanoes have in common, and whether people are willing to give up money they haven’t worked for to a total stranger.

Perhaps the most controversial chapter is about global warming. While studying different ways that it could be halted, the pair find out that, in truth, we might not even need to halt it. It might be completely normal. It might not even be happening at all, and our efforts to cool the planet down are actually doing the opposite. The book is actually packed with controversy, as they point out that children’s car seats might not actually be that effective, that the supposed witnesses of Kitty Genovese’s murder weren’t as useless as psychology textbooks like to make out, and that a sex change can affect your standing among your peers.

It’s a quick read, easy to digest and utterly fascinating throughout, packed with the sort of trivia it’s nice to have on hand to trot out at cocktail parties, even if most of it is about car crash victims and hand washing in hospitals. If you’re the sort of person who likes spotting the links between entirely unrelated things, then this is for you. If not, then come along anyway. You won’t be disappointed.

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“Think Like A Freak” by Steven D. Levitt & Stephen J. Dubner (2014)

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freak“After writing Freakonomics and SuperFreakonomics, we started to hear from readers with all sorts of questions.”

Once I’m done in the fiction section of a bookshop (which can take upwards of several hours), I do often go and look in the popular science section. I’ve even taken a shine to popular psychology and popular philosophy once in a while. But popular economics? That was one that really came out of nowhere. I hear “economics” and I think “global banking crisis”, recall that at school it always seemed like the nerdier and harder big brother of Business Studies, and generally want nothing to do with it.

But a few years ago I read Freakonomics and loved it. It changes the way you see the world and gives explanations for things that you’ve never thought about before. It established why most drug dealers still live with their parents, how much your name can affect how well you do in life, and why the legalisation of abortion in the USA made the crime rate drop. With that last one in particular, you may be wondering not only how such a link exists but why the question was even asked. It all just suggests that maybe we’re not getting the answers we want because we’re not asking the right questions.

Think Like A Freak is a guide for people who want to be able to think in this same way and make the right decisions by asking the right things. Levitt and Dubner cover such topics as how to persuade people who don’t want to be persuaded, why quitting isn’t necessarily the worst thing in the world, why we believe things that are patently untrue, and which incentives work best.

Along the way they talk about Van Halen’s rider and why it famously specified no brown M&Ms in the dressing room, how one man doubled the record for the most hot dogs eaten in twelve minutes, what possessed a man to try and give himself ulcers, how the Chinese ping pong team brokered peace between China and America, what happened when the authors met David Cameron, and why people find it impossible to say “I don’t know”.

It’s a quick read and will give you plenty to think about, but short of quoting from it, there’s little I can say in a review. Granted, Freakonomics is better because there are a lot more stories there and this is more the theory of how it all works, but nonetheless it’s still very interesting and gives you a new way of looking at problems. And if nothing else, you’ll know how to eat hot dogs really quickly by the time you’ve finished it.